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In recent years, rice brands have started adopting eco-friendly packaging, using biodegradable or recycled materials in response to environmental concerns. The trend toward sustainable packaging also includes reducing ink usage or using natural dyes to decrease environmental impact. Furthermore, packaging may include QR codes or other interactive elements that guide consumers to recipes or sourcing information.

1. Enhanced Shelf Appeal One of the most significant benefits of standing packing pouches is their eye-catching appearance. Their ability to stand upright allows for better visibility on retail shelves, attracting consumers' attention. The design can incorporate vibrant graphics and window features, enhancing product appeal and making it easier for customers to see what they are purchasing.


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